ShawneeCTV would like to offer a solution: Community Centric Advertising. Sounds like a buzzword but its not.
“People ENJOY spending with people they know and have relationships with,” says ShawneeCTV’s Daniel Shaughnessy. “We are in the relationship building business.”
Through consistently positive, powerful messaging, ShawneeCTV embeds its business clients into the hearts and minds of the community’s buying power. ShawneeCTV’s unique abilities of excellent ‘live’ event video production and delivery of the community’s high school sports; places ShawneeCTV in a position of privilege.
The company is allowed to speak into the hearts of families and given access to all the variety of cultures that exist in a 10-mile radius of the Shawnee center. This is a privilege that has been nurtured and protected since the inception of the company.
“I definitively view what our Company does as a privilege,” says Shaughnessy. “Not everybody is let on board as an advertiser with us. We weigh heavily the long-term benefits to the community our recommendations will have for the families of Shawnee. We’re not as impressed with the glitter and games many companies have to offer (or their revenues). We ARE IMPRESSED with – How are you (your business, organization or industry) HELPING the families of Shawnee and the surrounding area. Our privilege requires us to be picky.”
Shaughnessy went on to tell the story of the “Buford White’s hammer”, and the impact it had for that company’s long-lived tenure as the place for locals to shop. ShawneeCTV believes its best to find in their advertisers the community connection and benefits that will spark positive conversations ‘at the counters’ of the business’ ShawneeCTV recommends to it’s wide audience.
“We reach people like no one else does in our extended community,” says Shaughnessy. “If you feel your business gives benefit to community building and understand the value of a life-time, loyal customer (client, member or employee): I encourage business owners and CEO’s to reach out to me directly – DanielShaughnessy@shawneeCTV.com.”
ShawneeCTV delivers more than 50 live high school games and many other ‘live’ and on-demand events to its community-centric audience each year. On-demand archives now happen simultaneously and the library is being updated from past seasons.